About

Rita has a proven track record of developing growth strategies, innovating digital customer acquisition campaigns, analysing data and offering expertise in insight-driven marketing that supports varied business goals. Rita is dynamic and team-focused. Rita has a passion for digital experience optimisation. Rita is trusted by Oxford Entrepreneurs, succeeded in creating effective customer journeys and developing growth solutions for innovative DTC start-ups. Rita was endorsed by the Tech Nation for achievements in programmatic data-driven marketing and digital analytics.

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Specialities:

Data-driven/Insights-driven Marketing, Growth Marketing, Digital Analytics, Programmatic advertising, Data Strategy and Measurement Framework, Conversion Optimisation, Experimental Design, Ad & Landing Page Variants Testing, Growth Strategy, Research Methods, Insight Analysis, Statistical Test, Ad-tech & Mar-tech, Audience Discovery, Acquisition Funnel Modelling, Customer Journey Optimisation, Advertising Principles, User Experience Principles, Advertising Management